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【なぜ人は「分類」するのか？】
http://www.amazon.co.jp/exec/obidos/ASIN/4062880148

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ビジネスにおいて、人が世界をどう認識しているかを知ることは極めて重要ですが、このこと自体を意識することは普段あまりないのではないかと思います。

そこで、チャレンジしてみたのが、この『分類思考の世界』。

生物系統学を専門とす…

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【世界最大のSNSフェイスブック創業の物語】
http://www.amazon.co.jp/exec/obidos/ASIN/4903853853

[エラー: asin:4903853853 というアイテムは見つかりませんでした]

本日の一冊は、訪問者数でGoogleを抜いた世界４億人のソーシャルネットワークサービス「facebook(フェイスブック)」の創業物語。

最近、『Me2.0』の影響で、日本国内でもfacebookのユーザーが急速に増えていますが、なぜこのSNSがここまで急成長できたのか、ビジ
…

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【茂木健一郎氏も推薦！】
http://www.amazon.co.jp/exec/obidos/ASIN/4837957129

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最近の土井は、新しいことにどんどんチャレンジしているせいか、毎日、成長を感じながら生活しています。

やはり人間にとって、新しいことは大事なことなのだと、改めて感じていたところ、それを裏づける本を発見しました。

著者は、今話題の「…

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【休日にピッタリの読み物です】
http://www.amazon.co.jp/exec/obidos/ASIN/4062810972

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本日ご紹介する一冊は、休日に、ゆっくりくつろぎながら、家族で楽しめる、そんなビジネス教養書。

タイトル通り、日本を代表する120社の社名の由来をまとめたものなのですが、これがじつに面白い。

まだ土井がアマゾンに在籍していた当時、…

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【悪魔の脚本術】
http://www.amazon.co.jp/exec/obidos/ASIN/4063647781

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今年は『Me2.0』が発売され、「自分ブランド元年」となる予定ですが、この「自分ブランド」に役立つのが、じつは漫画。

魅力的なキャラクターであふれる漫画の手法を学べば、あなたもキャラ立ちの技術がわかる、とこういうわけです。

…やや無理がありました…

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【ものづくりの現場＆哲学を漫画で学ぶ】
http://www.amazon.co.jp/exec/obidos/ASIN/4806136042

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今日のお昼まで、幹部社員の古屋、山本を連れて、上海に視察旅行に行っておりました。

２人とは途中の駅で解散し、土井一人オフィスに帰ってきたわけですが、デスクを見ると、山本に勧められて購入した『シブすぎ技術に男泣き！』…

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【電子書籍時代のビジネスチャンスとは？】
http://www.amazon.co.jp/exec/obidos/ASIN/4887598084

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アマゾン、アップル、グーグル。ＩＴ業界の名立たる企業が次々と電子書籍のプラットフォームおよびサービスを発表するなか、出版業界は戦々恐々としている状況ですが、次なるビジネスをつかむには、コンテンツが電子化することの…

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【これぞ名言】
http://www.amazon.co.jp/exec/obidos/ASIN/433151451X

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最近、仕事が連続しているせいか、今日はちょっと疲れ気味。

こんな時は心にビタミンを、ということで、名言集を紹介します。

本日の一冊は、ベストセラー『働く女のルール』の著者、有川真由美さんによる最新刊。

※参考：『働く女のルール』
http://www.amazon.co.jp/exec/obidos/ASIN/4756912095

世阿弥…

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【効率を追うな。「天声人語」辰濃和男からのメッセージ】
http://www.amazon.co.jp/exec/obidos/ASIN/4004312388

[エラー: asin:4004312388 というアイテムは見つかりませんでした]

この「ビジネスブックマラソン」では、読者の方からリクエストされた本をたまにご紹介しています。

本日紹介する一冊は、ある読者の方に教えてもらった、元「天声人語」担当、辰濃和男さんによる注目の新刊。

『…

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【ケーススタディ小布施の場合】
http://www.amazon.co.jp/exec/obidos/ASIN/4106103540
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最近勉強をしていて思うのは、土井にはケーススタディが必要だということ。

原理原則を書いた基本書もいいのですが、ある程度考え方を学んだら、次に学ぶべきは具体的なビジネスのヒント。

そのためには、優れたケーススタディを学ぶのが有…

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