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【技術者の試行錯誤から変革の本質を学ぶ】
http://www.amazon.co.jp/exec/obidos/ASIN/4582767095
[エラー: asin:4582767095 というアイテムは見つかりませんでした]

以前、上海に行った時、街を見ていて、まだまだ改善の余地があるのを知り、じつにワクワクしました。

最近は、同様のことをみなさん感じているのでしょう。新興国、途上国に行ってビジネスをしようというのが一つのトレンドになっ…

【続きを読む】

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【これは泣けます。】
http://www.amazon.co.jp/exec/obidos/ASIN/4534047673
[エラー: asin:4534047673 というアイテムは見つかりませんでした]

本日の一冊は、数多くの起業家に影響を与えた名講演家、福島正伸さんによる、注目の新刊です。

仕事をしても上司に認められず、部下には無視され、ただ漫然と毎日を過ごす主人公・剛。

そんな剛のもとに、差出人不明の白い封筒が届きます。

「どんな…

【続きを読む】

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【コカ・コーラ伝説のマーケター語る】
http://www.amazon.co.jp/exec/obidos/ASIN/4903212203
[エラー: asin:4903212203 というアイテムは見つかりませんでした]

本日の一冊は、あの悪名高き「ニュー・コーク」の責任者であり、その後の戦略によって「コカ・コーラ・クラシック」や「スプライト」を大成功に導いたセルジオ・ジーマンが、そのマーケティング哲学を語った一冊。

すでに19カ国語に翻訳…

【続きを読む】

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【毒のある一冊】
http://www.amazon.co.jp/exec/obidos/ASIN/4806138576
[エラー: asin:4806138576 というアイテムは見つかりませんでした]

長年、ビジネス書を読んでいると、独立して成功したビジネスパーソン、出世して脚光を浴びたビジネスパーソンには共通点があることに気づかされます。

それは、彼らが「いい仕事に恵まれた」ということ。

そう、成功した人は、いい会社に入ったから成功し…

【続きを読む】

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【一番売れた生放送の秘密？】
http://www.amazon.co.jp/exec/obidos/ASIN/4822248267
[エラー: asin:4822248267 というアイテムは見つかりませんでした]

本日の一冊は、テレビショッピングで日本一売る男、ジャパネットたかたの高田社長の売れる秘密に、記者が切り込んだ一冊。

もともとは、「日経ベンチャー（現・日経トップリーダー）」「日経ビジネスオンライン」に掲載していた記事をまとめた…

【続きを読む】

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【「残念な人」続編は？】
http://www.amazon.co.jp/exec/obidos/ASIN/4776206307
[エラー: asin:4776206307 というアイテムは見つかりませんでした]

本日の一冊は、日本に「残念」ブームを巻き起こしたベストセラー『残念な人の思考法』の著者が放つ待望の続編。

すでに、各書店でベストセラー入りしている、注目の一冊です。

※参考：『残念な人の思考法』
http://www.amazon.co.jp/exec/obidos/ASIN/4532260752

前作は、ひと言で言うと、「頭は悪…

【続きを読む】

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【ドラッカー講義録】
http://www.amazon.co.jp/exec/obidos/ASIN/4902222957
[エラー: asin:4902222957 というアイテムは見つかりませんでした]

本日の一冊は、1991年?2003年にかけて行われたドラッカーの講義を活字化し、まとめた一冊。

亡くなって以来、たくさんのドラッカー本が出ていますが、読んだ方であれば、生前のドラッカーの肉声に触れてみたいと思うのは必定でしょう。

この『ドラッカーの講義…

【続きを読む】

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【自己啓発の限界？】
http://www.amazon.co.jp/exec/obidos/ASIN/4344018850
[エラー: asin:4344018850 というアイテムは見つかりませんでした]

本日の一冊は、ビジネス書作家として絶大な人気を誇る橘玲さんによる、「現実的な」成功哲学書。

著者いわく「自己啓発へのイデオロギーへの違和感から生まれた」一冊で、自己啓発の旗手である、勝間和代さんをネタに、教育至上主義が生まれた背景と理…

【続きを読む】

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【ベトナムで日本人初のカジノオーナーが語る】
http://www.amazon.co.jp/exec/obidos/ASIN/4894514168
[エラー: asin:4894514168 というアイテムは見つかりませんでした]

『一勝九敗』という言葉は、もともとユニクロの柳井正さんによる同名の書がきっかけで広まったもの。

※参考：『一勝九敗』
http://www.amazon.co.jp/exec/obidos/ASIN/4104642010

面白いもので、資本主義というのは、たとえ９回負けても、10回目のリターンが10倍、100倍となって返って…

【続きを読む】

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【広告界の異端児が語る成功法則】
http://www.amazon.co.jp/exec/obidos/ASIN/453404755X
[エラー: asin:453404755X というアイテムは見つかりませんでした]

「優れた広告人は、優れた啓蒙家でもある」。

これは、オグルヴィや谷山雅計さん、山本高史さんなど、数多くの広告人の本を読んできた土井の感想です。

やはりどちらも「伝える」仕事である以上、共通点があるのでしょう。

啓蒙家といえ…

【続きを読む】