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本日の一冊は、イタリアのトップデザインファーム、ピニンファリーナでフェラーリ創業55周年モデルなどのデザインを担当、同社のデザインディレクターまで駆け上がった著者が、イタリアのモノづくりの精神と、自らのデザインへのこだわりを記した一冊。

日本人でこんな最…

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本日の一冊は、数多くの著書を持つ心理学者、内藤誼人さんが、ちょっとあざとい交渉の心理術を指南した一冊。

交渉論や意思決定論を学んだ人にとってはなじみのある手法も数多くありますが、まだきちんと学んだことのない人は、注目の内容です。

人に信じてもらうため…

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本日の一冊は、環境問題のタブーに切り込んだ、今注目の問題作。

著者の武田邦彦さんは、名古屋大学大学院教授を経て、現在、中部大学総合工学研究所教授。

内閣府原子力安全委員会の専門委員や、文部科学省科学技術審議会の専門委員も務めた論客が書いたということで…

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本日の一冊は、最近新聞やテレビでも紹介され、話題になっている仮想社会「セカンドライフ」を取り上げたタイムリーな一冊。

セカンドライフ内で稼いだリンデン・ドルが実際のお金に換金可能、ということから、新たな経済圏として、また企業のＰＲの場としても注目され…

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本日の一冊は、公認会計士二次試験に史上最年少の19歳で合格、その後子育てしながらフルタイムの仕事をし、さらには中小企業診断士、オンライン情報処理技術者の資格までとってしまったという著者が、その勉強法を公開した一冊。

本書によると著者は、このやり方で年収を…

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本日の一冊は、数多くの企業のコスト削減プロジェクトに携わってきたコスト削減総合研究所の村井代表が、そのコスト削減哲学と具体的なコスト削減の手法を明らかにした、注目の一冊。

「コピー用紙の裏側を使う」「カタログで一括注文すると事務用品費が下がる」「相見…

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本日の一冊は、「週末起業」ブームの立役者、藤井孝一さんによる、「起業前の方へのアドバイス」です。

サラリーマンをやりながら、なんとなく独立・起業を考えている人は多いと思いますが、本書は、そんな人が今から何をやっておけばスムーズに成功できるかを説いた一…

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本日の一冊は、人材輩出企業・リクルートの創業者、江副浩正さんによる待望のベンチャー経営論です。

読んでみて驚いたのは、新書とは思えない内容の濃さ。最初の30ページを読むだけでも、経営のヒントがいくつも見つかり、じつにお買い得な一冊です。

「経営の三原則」…

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ＢＢＭの1000号を飾るにふさわしい本を選んでいて遅くなりました。
おかげで、納得できる一冊を選べたと思っています。

土井はこれまでに999冊、哲学的な啓蒙書から功利的な処世術・ビジネスを説いた本まで、さまざまな本を紹介してきましたが、ほとんどの本は、人生の断片を…

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本日の一冊は、世界最強の組込ＯＳであり、来るべきユビキタスコンピューティング社会の実現に欠かせない「TRON」の指導者、坂村健さんが、日本をイノベートする方法を説いた一冊。

単なる技術革新にとどまらず、文化や考え方、法律までを考慮し、これからの日本が歩むべき…

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