2007年2月26日
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本日の一冊は、かつてBBM大賞を受賞した名著『ある広告人の告白』の著者、デイヴィッド・オグルヴィによる名言集です。
※参考:『ある広告人の告白』
http://www.amazon.co.jp/exec/obidos/ASIN/4903212033/
序文によると、もともと本書は、オグルヴィ75歳の誕生日の夜、身内からのプレゼントとして企画された「私家版」…
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2007年2月21日
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本日の一冊は、三井物産、ホリ・エンタープライズ社長を経て、現在、ホリプロの取締役執行役員を務める著者が、「できる人」になるための行動指針を説いた一冊です。
タイトルの「他社から引き抜かれる社員になれ」というのは、ここ数年の間に東証一部上場まで一気に駆…
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2007年2月20日
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本日の一冊は、250万部超の大ベストセラー『頭がいい人、悪い人の話し方』の著者が、ビジネス文章の書き方のコツを述べた一冊。
※参考:『頭がいい人、悪い人の話し方』
http://www.amazon.co.jp/exec/obidos/ASIN/4569635458/
文章を読みやすくする方法と、著者お得意の文章の「型」、説得力を高める方法まで、文章テクニッ…
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2007年2月16日
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本日の一冊は、ベンチャー企業の立ち上げに参画、海外携帯サービス事業などを経て、現在は株式会社グローバルモバイルの代表取締役を務める著者が、「すぐやる」ための考え方、および方法論を示した一冊です。
「すぐやる」習慣は、他人の評価を高め、仕事のストレスを…
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2007年2月10日
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本日の一冊は、旧約聖書にあるソロモン王の箴言を、それに従って成功したという富豪の著者が、わかりやすく解説した一冊。
ソロモン王は、父ダビデ王が亡くなる前、イスラエルの王位を継いだ時に、自らの力量に不安を覚え、神に「知恵と見識を授けたまえ」と請うたそう…
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2007年2月7日
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本日の一冊は、高杉晋作の師であり、松下村塾の三代目主宰者として活躍した吉田松陰の言葉を、「一日一言」の体裁でまとめた一冊。
原文と現代語訳を併記するスタイルでまとめられており、原文が読めない人でも、その意味するところをよく理解することができます。
内…
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2007年2月2日
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本日の一冊は、TOEICで990点満点、英検1級獲得など、数多くの難関資格を取得し、英語講師としても定評のある安河内哲也さんが、その勉強法を公開した一冊。
英語力を伸ばしたい人にはもちろん効果ありですが、それ以外にも、勉強の心構え、自己投資の心構え、人生の心構えなど…
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2007年2月1日
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本日の一冊は、ブログ・仕事を楽しくする研究日誌「シゴタノ!」の管理人であり、『「手帳ブログ」のススメ』の著者でもある大橋悦夫さんが、仕事を速く処理するための考え方と、具体的テクニックを紹介した注目の新刊です。
※参考:『「手帳ブログ」のススメ』
http://www.amazon.co.jp/exec/obidos/ASIN/4798111023/
「…
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2007年1月29日
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本日の一冊は、アップルの創業者であり、『トイ・ストーリー』『ファインディング・ニモ』の成功、iPodの開発など、さまざまな功績を成し遂げてきたスティーブ・ジョブズの交渉術を、元アップルの社員がまとめた一冊。
「役に立つ恩義は利用し、役立たない恩義は犬に食わせ…
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2007年1月26日
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本日の一冊は、17世紀初頭~中盤に活躍したイエズス会の修道士、バルタザール・グラシアンによる、有名な処世訓。
ヨーロッパで400年もの間語り継がれ、あのニーチェや森鴎外、ショーペンハウエルにも影響を与えたという、幻の自己啓発書です。
本書の優れたところは、単な…
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